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40+ Most Powerful Social Issue Ads That’ll Make You Think

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Let’s face it, most advertisements today are about selling a product or service; they give little thought to people who are offended by them and want them gone. But in this collection, we’ll be sharing advertisements that are of a high standard and are an excellent example of how good effective adverts can be when social issues are brought in to be a voice for the voiceless.

This collection features 42 Most Powerful Social Issue Ads That’ll Make You Think; a well-designed advertisement should grab your attention and remain in your memory for a long time, especially for critical social issues. Some ads you’ll see today are commercial, while others are for social or environmental causes or products. The tricky part is getting people to stop and think about these problems while making them aware and want to help and support social change.

Like most ads, the facts are enough; the ad should appeal to the viewers’ emotions which have a powerful effect on memory and ensure the emotion will last longer. Thanks to technology best ad makers are available in the market.

Howard Gossage, who works in the advertising industry, stated:

 “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.”

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01. Save Paper – Save The Planet

Save Paper – Save The PlanetAdvertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

02. Your Skin Color Shouldn’t Dictate Your Future

Your Skin Color Shouldn't Dictate Your Future

Your Skin Color Shouldn't Dictate Your FutureAdvertising Agency: Publicis Conseil, Paris, France

03. Liking Isn’t Helping. Be A Volunteer. Change A Life

Liking Isn't Helping. Be A Volunteer. Change A Life

Liking Isn't Helping. Be A Volunteer. Change A LifeAdvertising Agency: Publicis, Singapore

04. Torture Victims Are People Just Like You And Me

Torture Victims Are People Just Like You And MeAdvertising Agency: Advico Y&R, Zurich, Switzerland

05. Stop The Violence: Don’t Drink And Drive

Stop The Violence: Don't Drink And DriveAdvertising Agency: Terremoto Propaganda, Curitiba, Brazil

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06. The Right to Childhood Should Be Protected

The Right to Childhood Should Be ProtectedImage credits: Erik Ravelo

07. Premature Ending: “If you smoke, statistically, your story will end 15% before it should.”

Premature Ending: "If you smoke, statistically, your story will end 15% before it should."

“THE END. If you smoke, your story will end 15% before it should. For help with quitting, call QUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

08. World Wide Fund For Nature: Frightening vs. More Frightening

World Wide Fund For Nature: Frightening vs. More FrighteningAdvertising Agency: DDB&CO., Istanbul, Turkey

09. Deforestation Continues With The Turn Of A Page

Deforestation Continues With The Turn Of A PageAdvertising Agency: LINKSUS, Beijing, China

10. Unhate

Unhate

UnhateAdvertising Agency: Fabrica, Italy

11. Elm Grove Police Department: Slower Is Better

Elm Grove Police Department: Slower Is BetterAdvertising Agency: Cramer-Krasselt, Milwaukee, USA

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12. Air Pollution Kills 60.000 People A Year

Air Pollution Kills 60.000 People A YearAdvertising Agency: unknown

13. Bird Conservation: If You Don’t Pick It Up, They Will

Bird Conservation: If You Don't Pick It Up, They WillAdvertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

14. What We See When You Smoke

What We See When You SmokeAdvertising Agency: JWT, Atlanta, USA

15. Animal Anti-Cruelty League: That’s Not A Football

Animal Anti-Cruelty League: That's Not A FootballAdvertising Agency: Lowe Bull, Cape Town, South Africa

16. Bangalore Traffic Police: Don’t Talk While Driving

Bangalore Traffic Police: Don't Talk While Driving

Bangalore Traffic Police: Don't Talk While DrivingAdvertising Agency: Mudra Group, India

17. Child Soldiers: It’s Not Happening Here, But It’s Happening Now

Child Soldiers: It's Not Happening Here, But It's Happening NowCreative/Art director Pius Walker, Amnesty International, Switzerland.

18. Censorship Tells The Wrong Story

Censorship Tells The Wrong StoryAdvertising Agency: Memac Ogilvy & Mather Dubai, UAE

19. Distracted Driving: Think Of Both Sides

Distracted Driving: Think Of Both SidesAdvertising Agency: Red Pepper, Ekaterinburg, Russia

20. Every 60 Seconds, A Species Dies Out. Each Minute Counts

Every 60 Seconds, A Species Dies Out. Each Minute CountsAdvertising Agency: Scholz & Friends, Berlin, Germany

21. Innocence In Danger: Where’s The Pedophile?

Innocence In Danger: Where's The Pedophile?

Innocence In Danger: Where's The Pedophile?Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

22. Sexual Predators Can Hide In Your Child’s Smartphone

Sexual Predators Can Hide In Your Child's SmartphoneAdvertising Agency: Herezie, Paris, France

23. Smoking Causes Premature Aging

Smoking Causes Premature AgingAdvertising Agency: Euro RSCG Australia

24. You’re Not A Sketch. Say No To Anorexia

You're Not A Sketch. Say No To AnorexiaAdvertising Agency: Revolution Brasil

25. Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

26. Global Action In The Interest of Animals: Plastic Bags Kill

Global Action In The Interest of Animals: Plastic Bags KillAdvertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

27. What Goes Around Comes Around. Keep The Sea Clean

What Goes Around Comes Around. Keep The Sea Clean

What Goes Around Comes Around. Keep The Sea CleanAdvertising Agency: JWT, Dubai, UAE

28. Tailgating Isn’t Worth It. Give Trucks Room

Tailgating Isn't Worth It. Give Trucks RoomAdvertising Agency: Amélie Company, Denver, Colorado, USA

29. Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Sea Shepherd Conservation Society: When You See A Tuna, Think PandaAdvertising Agency: Ogilvy & Mather, Singapore

30. Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Sleepiness Is Stronger Than You. Don't Drive SleepyAdvertising Agency: BBDO Bangkok, Thailand

31. See how easy feeding the hungry can be?

See how easy feeding the hungry can be?Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

32. Causing Cancer By Yourself

Causing Cancer By YourselfAdvertising Agency: Dentsu, Beijing, China

33. Deforestation And The Air We Breathe: Before It’s Too Late

Deforestation And The Air We Breathe: Before It's Too LateAdvertising Agency: TBWAPARIS, France

34. For The Homeless, Every Day Is A Struggle

For The Homeless, Every Day Is A StruggleAdvertising Agency: Clemenger BBDO, Melbourne, Australia

35. The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

The Prevention Beer Mug: Please Don't Lose Control Over Your DrinkingAdvertising Agency: EURORSCG Prague, Czech Republic

36. One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

One Child Is Holding Something That's Been Banned In America To Protect Them. Guess Which One?

Advertising Agency: Grey, Toronto, Canada

37. Breast Cancer Awareness Bra

Breast Cancer Awareness BraAdvertising Agency: Bolero, Fortaleza, Brazil

38. What Goes Around Comes Around: Stop The Iraq War

What Goes Around Comes Around: Stop The Iraq WarAdvertising Agency: Big Ant International, New York, USA

39. UN Women: Auto-Complete Shows Perceptions Of Women

UN Women: Auto-Complete Shows Perceptions Of Women

UN Women: Auto-Complete Shows Perceptions Of WomenAdvertising Agency: Ogilvy & Mather, Dubai, UAE

40. Don’t Buy Exotic Animal Souvenirs

Don't Buy Exotic Animal SouvenirsAdvertising Agency: LOWE GGK, Warsaw, Poland

41. Animal Abuse And Shelters: Same Pet, Different Owner

Animal Abuse And Shelters: Same Pet, Different Owner

Animal Abuse And Shelters: Same Pet, Different OwnerAdvertising Agency: TBWA-Santiago Mangada Puno, Philippines

42. Buckle up. Stay Alive

Buckle up. Stay AliveAdvertising Agency: Lg2, Quebec, Canada

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