Suntory Whisky CNC Mills 24 of the Coolest Ice Cubes Ever

In an award-winning campaign for Suntory Whisky, creative agency TBWA\Hakuhodo used a CNC milling machine to create the coolest ice cubes we’ve ever seen.

The campaign, entitled 3D on the Rocks, used a CNC (computer numerical control) milling machine or router, to carve and whittle ice cubes into the amazing sculptures seen below.

To prevent the cubes from melting, the CNC router was kept chilled to a temperature of -7 degrees Celsius (about 19 Fahrenheit), and each cube took between 1-6 hours to complete. For more information you can visit the official microsite at 3drocks.jp. To learn more about Suntory’s award-winning whisky click here.

[Sources: AdWeek, CNET, TBWA\Hakuhodo]

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-01Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-02Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-03Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-04Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-05Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-06Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-07Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-08Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-09Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-10Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-11Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-12Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-13Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-14Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-15Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-16Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-17Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-18Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-19Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-20Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-21Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-22Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-23Created by TBWA\Hakuhodo for Suntory Whisky

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AD-Suntory-Whisky-Tbwa-Hakuhodo-Cnc-Milled-Ice-Cubes-3D-24Created by TBWA\Hakuhodo for Suntory Whisky

Suntory Whisky: 3D on the Rocks

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Author: MMK

Architecture & Design was started by an Afghan entrepreneur, he believes that wellbeing is affected by the spaces we spend our time in and that their design is an important notion to consider with regards to our personal comfort and happiness – whether we are at home, at work or at play.

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