Second Life Toys is an organization in Japan hoping to raise awareness about organ donation. And as you can see, their smart-thinking campaign will catch people’s attention.
The organization is giving new limbs to old broken plushies to make them complete again. And the best part is that you can join the campaign by donating your unwanted toys. You’ll even receive a letter from the “recipient” plushie telling you how your donation has helped to improve their lives.
It’s a lovely idea, and the message behind it is essential. Organ donation is an issue that doesn’t get much press in Japan, nor does it get much attention. Around 14,000 people are on waiting lists, yet only about 300 per year receive the needed organs. Hopefully, this campaign can change this by raising some much-needed awareness, and you can play your part by donating your old plushies here.
More info: Second Life Toys | (H/T)
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